Expand your ROI as necessary

Even freelancers can cost a pretty penny, depending on the level of skill and experience you go with. These types of pages offer nothing of value to your site, and are actually weighing down other important assets by eating up precious crawl budget (meaning new or updated content gets crawled …

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Focus on performance, user experience, and hits

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Over 75% of your consumers expect you to know their demands and necessities, and that is according to …

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Why javascript matters

What are your competitors good at? The tech giant has such a big share of the market that 'Googling' has become a verb. Because the reader is looking for search results that nail their query. Visually, I prefer handcrafted old rocking horses . Our preferences may be different. You may like …

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Expand your rankings as necessary

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even …

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How to survive your first encounter with search queries

These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. If people like your content, Google automatically likes it. This takes additional effort but not much …

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Tell me more about mobile search

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. When you design a site or have one designed for you, it is imperative that you make the site easy …

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