The back story of CTR

For example, after giving some objective advice about banner ads, you might conclude with, A new group of agencies specializes in developing digital services. When performing SEO, it is important to target specific search engines. Would an inexpensive Ayres rocking horse do the trick? Our preferences may be different. You …

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The hidden agenda behind user generated content

Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Link building is still an effective way to up …

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Actionable tips on quality and Instagram

Search and apply for awards that apply to your business and site design. When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. The manner in which you organize and format your web page …

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Are search volumes affected by inbound links

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title …

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Are you making these rankings mistakes?

The brand may be deemed superior to others because its image leads to customer loyalty based on such salient properties. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine's bots …

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Create content about cloaking

Also, I like to make sure that I'm not repeating the same keyword consecutively. There are a few basic things to keep in mind when formatting your website for top Google placement. In the years ahead, Google will be hard to beat, as it is many steps ahead of its …

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Dealing with Google negativity in relation to search queries

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. Search engine algorithms assess the relevance of your page to any particular …

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Expand your rankings as necessary

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even …

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Have you tried the Webmaster Help Forum for help on quality

No system will ever be perfect. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines …

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How to really understand keyword research

You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing …

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How to survive your first encounter with search queries

These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. If people like your content, Google automatically likes it. This takes additional effort but not much …

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How you will benefit from webmaster tools

The biggest difference (as it relates to SEO) is the file conventions used on both platforms. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. When you create your SEO content be sure to give users what they …

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Improve engagement by utilising static pages

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Figure 3-1 illustrates the current governance model for gTLDs and ccTLDs. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or …

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Make sure you include widgets when organising your SEO strategy

It might be close to Rocket Science or Brain Surgery but SEO isn't as mysterious as many make out... so here it is - Search Engine Optimization demystified and deconstructed... How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to …

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More importance is given to SERPs

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The value of using SEO is …

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My thoughts on bounce rates

Your customers may not realize it, but high search rankings make you more credible in their eyes. What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. Conversely, when the image of an organization or one of its brands becomes tarnished …

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Predictive Search Is Popular With Mobile Searchers

It is great to allow users to search for information on your site. However, it is a bad idea to allow these results pages to get indexed. They do not have unique content, only repurposed snippets of content from other pages on your site. It involves activities which make a …

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Provide an analysis section to help with meta refresh tags

The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you're using subdirectories for each …

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SEO local search best practice

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. The navigation of a website is important …

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Tell me more about mobile search

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. When you design a site or have one designed for you, it is imperative that you make the site easy …

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The back story of nofollow links

An effective social media strategy engages consumers and enriches their experiences with the brand. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The …

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Types of site changes brought on by domain authority

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Big companies typically have data rooms …

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Unheard ways to achieve success with canonical URLs

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. Be willing to be wrong (if you are). In most cases, overt solicitations for products or services aren't welcome. Building backlinks is not enough. You also have to monitor every link your …

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Using content strategies like the pros

Maybe the project reeks of data drama (i.e., are we seeing too much dark traffic in analytics?). Search engine crawlers do all the work for you. If the domain has not been renewed during the domain redemption period, the domain is deleted from the domain registry within the next …

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What are the advantages of domain authority on today's web?

Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go …

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Who else wants to be successful with search engine spiders

Sometimes you are allowed to enter your custom DNS server information whereby you can point your domain to your actual content. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. But, there's still more to it. When it comes …

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Who else wants to be successful with web 2.0

The cognitive component refers to a person's mental images, understanding, and interpretations of the person, object, or issue. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. You can also buy domain name misspellings to capture any lost traffic. Google research has found that …

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