Be mindful of quality

Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. You may know of an active domain that you …

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Useful tips from experts in html

In simple term, 'Silo' is a technique of grouping related web pages on your website together in an organized manner. Google uses headers to create its own bulleted and numbered lists featured snippet results. The good old black green screen is still the best way to accomplish many tasks. Either …

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Repurpose old web 2.0

It depends on who you talk to, but we consider an SEO audit to be the process of analyzing your website through the context of current SEO best practices and how it's performing in terms of SEO rankings, traffic, conversions, and other key metrics. An effective IMC planning process requires …

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Having fun with metrics

This is not a good situation for your website's SEO and user experience. Sometimes, it's your end goal in and of itself. You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Recently, I came across these …

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Indicate the header in an HTML document by using white hat SEO

You'll start by creating linkable assets on your site (i.e., high-quality onsite articles with strong facts, statistics, and/or quotes). Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into …

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The hidden agenda behind user generated content

Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Link building is still an effective way to up …

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Create content about cloaking

Also, I like to make sure that I'm not repeating the same keyword consecutively. There are a few basic things to keep in mind when formatting your website for top Google placement. In the years ahead, Google will be hard to beat, as it is many steps ahead of its …

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Expand your rankings as necessary

In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even …

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Improve engagement by utilising static pages

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Figure 3-1 illustrates the current governance model for gTLDs and ccTLDs. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or …

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Tell me more about mobile search

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business' content marketing strategy. When you design a site or have one designed for you, it is imperative that you make the site easy …

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The back story of nofollow links

An effective social media strategy engages consumers and enriches their experiences with the brand. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The …

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